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Marketing Florida and Hurricane Alley

September 19th, 2007 by Mike Vasilinda

Governor Charlie Crist today appointed Dale Brill, a former General
Motors Executive to head the states office of Tourism and Economic
Development. Brill holds a doctorate in communications with a focus in
advertising and marketing from the University of Tennessee in Knoxville.
Brill was asked if hurricanes and global warming make his job more
difficult.

It does create a challenge, but its limited. Ill say it. Hurricanes
have been here hundreds of years. And there are certainly folks who have
been loyal to our state. That understand that. It is a deterrent in some sectors and some
segments and we have to be mindful of that, but it will not do long term
damage for our state at all.

Brill served previously as the chief marketing officer for Visit Florida.

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