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Lack of Lotto Fever

September 15th, 2008 by flanews

The Florida Lottery is doubling the prize money on one of its most popular games to try and increase sales. The Fantasy 5 E-Z Match game now pays top winners 1,000 bucks instead of 500. Lotto workers hope the increase will help boast sales. In July, sales fell by more than 20 (m) million dollars. Florida Lottery Spokeswoman Jackie Barreiros said the lotto is constantly reinventing itself.

The Florida Lottery is 20 years old. We recognize that were a mature lottery and with that comes some challenges just because of the regular business cycle of any company or organization. We have a product to sale and the best way to continue to raise revenue is to continue to offer a fresh product mix and continue to provide new and exciting things for our players, said Barreiros.

Over the past 20 years the Florida Lottery has paid more than 19 (b) billion dollars into the states Education Enhancement Trust Fund. This year was a little different, last week lawmakers had to pull money from reserves to fill the void in school funding left by declining lotto sales.

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