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Lights, Camera, Action was the message state lawmakers sent to the film industry today. Lawmakers approved more than two hundred million in tax credit incentives for film and digital media over the next five years. Dave Casera of Film Florida says the incentives will once again make Florida competitive.

“Ten years ago, we were ranked number three in the country,”  Casera said. “We disappeared, we went off of the charts and now we’re beginning to get calls from some major production companies, major folks from across the country who are saying we want to be in Florida and now we have a reason. So I think folks are seeing that. I can’t even tell you the impact that it’s going to have on hotels and stores like Wal-Mart and folks like Publix.”

Thousands of jobs have been lost in recent years because other states offered more attractive packages. A University of West Florida study show the state will receive a dollar-forty-four in tax revenue for ever dollar of incentives.