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The race for governor in Florida is about to kick off between current Governor Rick Scott and possibly another heavy hitter. Former GOP governor turned independent turned Democrat Charlie Crist is working on connecting with Floridians.

The campaign trail is heating up in Florida… Friday morning former Republican, Independent and now Democrat, Charlie Crist released what the GOP is calling his first campaign video. In very little time The Republican Party of Florida released their own online video bashing the former governor.

Rick Scott has also been amping up his message. His ‘It’s Working’ platform is being repeated by him and echoed by groups who support the incumbent.

On social media sites online – Crist’s post is headlined with ‘its not working’.

“…against simple act of casting your vote. It’s not working,” said Crist.

“It’s broken; its not working is a willingness to open a conversation on how we do politics different in the state of Florida,” said Kevin Cate, Political Consultant.

Crist is expected to announce after a new law taking effect November 1st eases fundraising limits.

Current law limits campaign contributions to five hundred dollars. After November first they jump to three thousand dollars for gubernatorial candidates. Crist is attending this weekend’s Florida Democratic Party Convention but not speaking.