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A statewide campaign to get African and Caribbean American voters to the polls in Florida this election season is underway.

The Florida African American Caribbean Empowerment Alliance, also known as FACE, is launching a statewide campaign to get the 1.6 million black voters to cast ballots in the August primaries and General Election in November. Former State Representative Curtis Richardson, who is now running for state senate, says everyone needs to vote.

“We are trying to encourage people to be involved in that process, at least by voting and determine who will represent them in all levels of government,” said Richardson.

Representative Alan Williams says it’s harder to get people to the polls when there’s not a presidential race.

“Every election cycle, especial in an off-cycle when you don’t have a presidential ticket on the ballot, you see some folks not as engaged, but the stakes are too high, this election cycle for folks to say, you know I’m going to stay home and not go out and vote. We need each voter to turnout,” said Williams.

In the 2008 Presidential Election 450-thousand African and Caribbean American voters cast ballots. The FACE alliance hopes to match that number in November and will be touring the state and reaching out to voters online.