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Backers of a utility friendly solar amendment that will be on November’s ballot are shifting into campaign and education mode.

The utility backed group Consumers for Smart Solar kicked off their “Yes on 1 for the Sun” campaign Tuesday.  Their ballot initiative will be featured as Amendment one for voters this election season and is being pushed as an expansion of solar that won’t put non-solar customers on the hook for subsidizing the utility grid.

“We want to see solar thrive, there’s a lot of potential for solar here in the state of Florida, and unless we create a stable and welcoming environment making sure that there are consumer protections I think that we are going to kind of hinder that potential growth,” said Jim Kallinger with the group.

The group was competing with another amendment that would have allowed Floridians to purchase private solar power away from utility companies. It ultimately failed.